Starboard Cruise Services has announced an exclusive partnership with Sephora, one of its LVMH Moët Hennessy Louis Vuitton sister companies. For the first time at sea, a select number of Starboard’s cruise ship partners now carry Sephora’s private label brand, Sephora Collection.
Offered in the ship’s beauty shop, the Sephora Collection features options ranging from makeup for lips, eyes, and face, to beauty tools, brushes and skincare pro-ducts. The collection is available in a stand-alone branded gondola that encourages cruise ship guests to try, test, and play.
Sephora’s open-sell environment complements Starboard’s engaging retail experience, which uses specially trained beauty experts who encourage discovery and assist guests with personalized consultations and makeovers.
“We are extremely pleased to welcome Sephora, a global beauty industry leader, and look forward to providing guests with even more beautiful possibilities onboard,” stated Lisa Bauer, Starboard President and CEO.
“As an LVMH company, Starboard provides our cruise line partners with unique opportunities that are not available with any other cruise retailer.”
Sephora Collection’s CEO, Samantha Etienne, said, “The Sephora Collection is available to consumers onboard cruise ships for the first time, it’s a relationship that could have only happened with Starboard.”