Starboard Luxury introduces Bvlgari boutique on new Ritz-Carlton yacht

Starboard Luxury, the luxury division of Starboard Group, in collaboration with The Ritz-Carlton Yacht Collection and Bvlgari, has launched a Bvlgari boutique aboard the fleet’s newest yacht, Ilma.

This alliance will extend beyond retail offerings, with the essence of Bvlgari woven into every aspect of Ilma’s guest vacation journey, from in-suite amenities and culinary experiences to onboard and onshore activations.  

“Starboard Luxury is thrilled to unite two iconic brands, Bvlgari and The Ritz-Carlton Yacht Collection, for a specially curated experience designed for sophisticated travelers,” said Stacy Shaw, Senior Vice President of Starboard Luxury & Resorts. “This collaboration offers a very unique opportunity to discover Bvlgari’s magnificent creations while journeying to the world’s most desired destinations aboard an incredible yacht. The bespoke onboard and onshore experiences promise unforgettable memories that can only be made aboard Ilma.” 

The Bvlgari boutique aboard Ilma delivers an immersive and seamless experience. The Boutique carries a curated selection of jewelry, watches, and accessories from several of Bvlgari’s brand collections: Serpenti, Bvlgari Bvlgari, B.zero1, Divas’ Dream, and Octo. 

Cutting the ribbon on the new Bvlgari Boutique onboard the Ilma. Jim Murren, Executive Chairman & CEO of The Ritz-Carlton Yacht Collection, Elodie Thellier, Bvlgari President Latin America & Caribbean, and Lisa Bauer, Starboard President & CEO 

Bvlgari and Starboard have created an array of experiences to highlight the brand.

During each sailing, guests will have the opportunity to meet a Bvlgari representative to learn about the brand’s history, heritage, craftsmanship, and unique product offerings.

Private viewings, in-suite appointments, or private shopping sessions with the Bvlgari repre-sentative can be arranged, providing a more personalized level of service.

Guests will soon be able to reserve private appointments before boarding Ilma. A series of bespoke experiences, such as chef-hosted five-star culinary events and shoreside adventures offering an exclusive behind-the-curtain view of Bvlgari, will be unveiled throughout Ilma’s inaugural season. 

“We are incredibly excited and proud to embark on this journey with Bvlgari,” said Mark Lock-wood, Chief Product Officer, The Ritz-Carlton Yacht Collection. “Bvlgari’s rich history, heritage, and unparalleled craftsmanship, combined with The Ritz-Carlton Yacht Collection’s reputation for delivering world-class hospitality, makes this a truly special collaboration. With a shared vision of creating unique and immersive luxury experiences, we could not think of a more iconic fit than Bvlgari, to help us continue redefining luxury at sea.”  

“We are immensely proud of this collaboration that embodies excellence and sophistication, and we’re confident that by partnering with The Ritz-Carlton Yacht Collection, we can redefine the luxury at sea experience,” said Elodie Thellier, Bvlgari President Latin America & Caribbean.

“We look forward to welcoming Ilma guests to the Bvlgari boutique to discover not only our most iconic collections of jewelry, timepieces, and accessories but also to experience the richness of Italian hospitality.”