Australian whisky distillery Starward is teaming up with Duty Free Global to increase Starward’s presence in the global travel retail channel.
The partnership between the award winning distillery and Duty Free Global aims to increase distribution in more locations, and increase customer awareness and activations to help with Starward’s growth strategy.
Starward Commercial Director, Scott English, says the partnership demonstrates the brand’s commitment to the channel.
“We’ve worked hard at building presence in the global travel retail channel over the last few years, and believe this partnership with Duty Free Global will help take Starward to the next level in Travel Retail. From a brand perspective that is very important as it means that we will be able to increase global consumer awareness at scale, strengthen the Starward relationship with GTR customers, whilst delivering a strong commercial outcome for our business. I’m very excited to kickstart our relationship with Barry and the DFG team at TFWA Asia Pacific, Singapore in May.”
Owner and CEO of Duty Free Global, Barry Geoghegan says that this partnership is significant for Duty Free Global as it marks their commitment to the new world whisky category.
“We are so excited to work with a great, globally recognized distillery like Starward. Outside of their whisky being downright delicious, we can see that there is a growing demand for similar whisky brands, who are thinking outside of the box with their product offering. Harnessing local ingredients and Australian red wine barrels is what makes Starward special, and we’re looking forward to building Starward’s platform and awareness in the global travel retail space.”
Starward won an number of awards at the 2024 San Francisco World Spirits Competition (SFWSC), scoring an unpreceded 13 (perfect score) Double Gold medals, 13 Gold medals, and, for the first time 8 Platinum medals, on their Melbourne-made whiskies.
Starward is currently listed in over 25 airport locations globally, including in the United States with DFS at Los Angeles International Airport, San Francisco International Airport, JFK International Airport and Honolulu International Airport.
