Alfa Brands

ALFA Brands and InnoTRI sign exclusive deal for CIHUATÁN Rum from El Salvador in Canada Duty Free

ALFA Brands and Miami based distributor InnoTRI have signed a deal which will make ALFA Brands the exclusive duty free agent in Canada for the El Salvadorian CIHUATÁN rums. The companies’ focus for the next 12 months will be on the duty free exclusive Obsidiana 1L, as they look to create differentiation in the market. “We are […]

Pillitteri Estates Winery, official wine supplier for the Canadian Olympic Committee, releases “Team Canada” Wine

Pillitteri Estates Winery, which entered into a partnership with the Canadian Olympic Team and the Canadian Olympic Committee to produce a special branded Pillitteri wine for Team Canada and the “be Olympic” movement, held a special ceremony last month for the release of the “Team Canada” wine. Pillitteri and the Canadian Olympic Committee worked closely […]

Alfa Brands appointed exclusive df/tr agent for Hardy Cognac in Canada

 Alfa Brands has been appointed as the exclusive agent for Hardy Cognac in the Canadian Duty Free/Travel Retail markets. “We are delighted and honored by this appointment, which adds such a prestigious, Haute Couture, elite brand as Hardy Cognac to our portfolio, underscoring our long-term commitment to grow our liquor category,” says Franco Gabriele, Alfa Brands […]