Alfa Brands appointed exclusive df/tr agent for Hardy Cognac in Canada

Hardy Cognac Alfa Brands has been appointed as the exclusive agent for Hardy Cognac in the Canadian Duty Free/Travel Retail markets.

“We are delighted and honored by this appointment, which adds such a prestigious, Haute Couture, elite brand as Hardy Cognac to our portfolio, underscoring our long-term commitment to grow our liquor category,” says Franco Gabriele, Alfa Brands President

Alfa is launching Hardy Cognac’s Legend, which is now available in 700ml and 750ml sizes, with liters and 50m bottles on the way, in Canada.

Hardy Cognac has a history dating back to 1863 and is recognizable by its rooster logo.