Bacardi Global Travel Retail (GTR) has launched Santa Teresa Bicentenario Ron Ultra Anejo, a new travel-retail exclusive expression from the award-winning Venezuelan rum. The company says this new luxury product underlines its commitment to premiumize the rum category in duty free. Santa Teresa Bicentenario has been crafted with an antique blend of the oldest and […]
Bacardi Global Travel Retail
Bacardi GTR speeds up Patrón travel retail business with Formula 1-themed pop-up at MIA
Bacardi Global Travel Retail revved up its Patrón business at Miami International Airport this spring with a high-octane activation in partnership with Duty Free Americas celebrating the brand’s role as official Tequila partner to the Oracle Red Bull Racing team and timed to share the excitement of the Formula 1 Miami Grand Prix. As the Tequila partner of […]
Bacardi GTR introduces Dewar’s Double Double 21 Year Old Stone Toasted Whisky
Bacardi Global Travel Retail has introduced Dewar’s Double Double 21 Year Old Stone Toasted as one of its key whisky innovations this year. The company is featuring a travel retail exclusive Discovery Pack of two expressions to feature exclusively with China Duty Free Group throughout the month of May, before rolling out to other travel retail […]
Bacardi Global Travel Retail appoints Darragh Ryan to marketing director role
Bacardi Global Travel Retail has appointed Darragh Ryan as Marketing Director with immediate effect. Based in London, he will lead the Bacardi marketing strategy across travel retail, a strategic brand-building channel for the company’s premium portfolio. Ryan will report to Leila Stansfield, Managing Director, Bacardi Global Travel. He most recently served as Marketing Director for […]
Bacardi launches Rum Tales activation & new classification system at Miami Airport
Bacardi Global Travel Retail is staging the debut of its new Rum Tales campaign on the main concourse of Terminal D at Miami International Airport Terminal. The innovative Digital Rum selector platform is running from October 20 and November 12, 2023. The pop-up is designed as a 360-degree experience encouraging travelers to explore and engage […]
Grey Goose Vodka partners with Maison Labiche for TR exclusive gift tin
Bacardi Global Travel Retail has collaborated with Parisian fashion label Maison Labiche to create a new Grey Goose vodka 2019 Riviera Series travel retail exclusive gift tin. Available from May 2019 across major airport locations, the limited edition tin was designed to meet the needs for differentiation and gifting. Maison Labiche has identified 13 cities […]
