Celebrity Beyond

Starboard reimagines “Luxury Avenue” onboard Celebrity Beyond

Deck 5 is the home of Beyond’s Luxury Avenue. Among the highlights of the offerings on Deck 5 is an opulent stand-alone Bvlgari lifestyle boutique offering jewelry, watches, handbags and accessories. Bvlgari’s Serpenti Jewelry Collection was a particular standout in the boutique. Deck 5 also hosts the first Richemont watch boutique at sea, featuring three […]

Starboard curates a “new luxury” retail program of design, destination, diversity and sustainability onboard Celebrity Beyond

Cruise retail has come a long way since the early days of tables of promotional products spread out in a ship’s atrium, transforming today into specifically designed programs tailored to each ship, itineraries, guests and destinations. Miami-based Starboard Cruise Services has been a key architect of the change. And nowhere is this more evident than […]

Official naming ceremony with Simone Biles kicks off inaugural North American sailing of Celebrity Beyond

Cruising is back, bringing with it a new relevance.Celebrity Beyond, the third ship in Celebrity Cruises transformational Edge Series, kicked off its inaugural season from Fort Lauderdale on Nov. 4, sailing from Port Everglades following the ship’s official naming ceremony by world-renowned gymnast Simone Biles. As Beyond’s Godmother, Biles is an inspirational female powerhouse, a […]