The Macallan has collaborated with Cirque du Soleil to celebrate the single malt Scotch whisky brand’s 200th anniversary, embarking on a multi-year collaboration, which kicked off on May 9th with a one-of-a-kind theatrical experience and will continue with global product launches. The collaboration began with an unforgettable sensory experience at The Macallan Estate – the brand […]
Cirque du Soleil
The Macallan partners with Cirque du Soleil to launch exclusive sensory experience at the Macallan Estate
The Macallan is commemorating its 200th anniversary by collaborating with Cirque du Soleil to create a bespoke, theatrical and unforgettable experience at The Macallan Estate. Cirque du Soleil Spirit is an exclusive sensory experience which transports guests into the theatrical universe of the Scottish Highlands for an engaging journey, says the company. Edrington explains that it will take visitors […]
