Diageo and Baja Duty Free have collaborated with design, architecture and brand-consulting agency Bloommiami to create a Diageo store-within-a-store for Baja Duty Free’s San Ysidro location, The permanent store, which opened in August, features Diageo’s popular brands including Johnnie Walker, Buchanan’s, Bailey’s and Captain Morgan, as well as the brand’s luxury division, World Class. The […]
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Norwegian Cruise Line’s Marc McArthur named Diageo Global Travel’s Best Bartender
Norwegian Cruise Line’s Marc McArthur was crowned Diageo Global Travel’s best bartender at the semi-finals of the World Class Best Bartender of the Year event in Miami last month. McArthur beat competitors from Celebrity Cruises and Seabourn Cruise Line to advance to the global final against 56 of the world’s best bartenders in August in Mexico […]
Celebrity Cruises’ bartender wins Diageo Global Travel final
Celebrity Cruises’ Andrej Malic was crowned Diageo Global Travel’s best bartender at the Diageo Reserve World Class final held last week in the Diageo 396 Bar in Miami. Malic and bartenders Marc McArthur from Norwegian Cruise Line and Angelo Sinopen of Holland America were the three semi-finalists of this year’s Diageo Global Travel Retail Americas World Class program. They were […]
Diageo GTR launches Johnnie Walker Island Green blended malt
Diageo Global Travel has announced the launch of Johnnie Walker Island Green, a blend of single malts, as a travel retail exclusive from July 2016. Johnnie Walker Island Green captures the distinctive style of individual mature malts from the four main whisky regions of Scotland with added prominence given to island malts. “The launch of […]
Baileys creates new TR exclusive XC made with cognac
In an effort to appeal to female travelers, Diageo GTME has created a new premium Baileys liqueur in a varient that combines cognac with fine spirit and cream from Baileys. Presented in a lovely blue bottle designed to attract female travelers, the new Baileys XC is exclusive to travel retail and will be first available through […]
Diageo GTME launches new Zacapa Edición Negra rum in travel retail
Diageo GTME and Ron Zacapa have introduced a new Edición Negra rum in travel retail stores around the world. Inspired by traditional Mayan rituals, the slow-aged artisanal rum is a “true expression of Guatemalan heritage and culture.” Zacapa Edición Negra is aged in double charred American oak casks, which creates a dark rum with a smoky intensity. […]
Diageo brands earn 91 awards at San Francisco World Spirits Competition; named “Importer of the Year”
Diageo spirits and packaging won 91 awards at the 2015 San Francisco World Spirits Competition, including 83 medals, 39 of which were double gold or gold. Scotch and North American Whisk(e)y did very well, with 14 Diageo brands winning multiple medals; with several named “Best” in their category. Seven Diageo brands won medals for packaging, […]
