Diageo Global Travel has announced the launch of Johnnie Walker Island Green, a blend of single malts, as a travel retail exclusive from July 2016. Johnnie Walker Island Green captures the distinctive style of individual mature malts from the four main whisky regions of Scotland with added prominence given to island malts. “The launch of […]
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Baileys creates new TR exclusive XC made with cognac
In an effort to appeal to female travelers, Diageo GTME has created a new premium Baileys liqueur in a varient that combines cognac with fine spirit and cream from Baileys. Presented in a lovely blue bottle designed to attract female travelers, the new Baileys XC is exclusive to travel retail and will be first available through […]
Diageo GTME launches new Zacapa Edición Negra rum in travel retail
Diageo GTME and Ron Zacapa have introduced a new Edición Negra rum in travel retail stores around the world. Inspired by traditional Mayan rituals, the slow-aged artisanal rum is a “true expression of Guatemalan heritage and culture.” Zacapa Edición Negra is aged in double charred American oak casks, which creates a dark rum with a smoky intensity. […]
Diageo brands earn 91 awards at San Francisco World Spirits Competition; named “Importer of the Year”
Diageo spirits and packaging won 91 awards at the 2015 San Francisco World Spirits Competition, including 83 medals, 39 of which were double gold or gold. Scotch and North American Whisk(e)y did very well, with 14 Diageo brands winning multiple medals; with several named “Best” in their category. Seven Diageo brands won medals for packaging, […]