The growing digital toolbox available to duty free retailers has the power to transform the effectiveness of liquor promotions in the years ahead, writes Joe Bates. Step back in time two decades the typical duty free liquor retailer relied on a tried-and-trusted box of promotional tools, whether it be straightforward price discounts, gifts-with-purchase, liquid- to-lips […]
Jagermeister
Jägermeister activates consumer experience The Secret is You for first time in North America Travel Retail at JFK T4 with DFS
Family-owned Mast-Jägermeister SE has activated Jägermeister’s multi-media travel retail campaign The Secret is You for the first time in U.S. Travel Retail. The 90sqm pop-up for the suc-cessful herbal liqueur runs for four weeks from September 18 at New York JFK International Airport in T4’s main concourse, in close partnership with DFS Group and airport advertising concessionaire Clear […]
