L’Occitane

The allure of beautiful hair in travel retail

It’s all about the hair! Not only do today’s consumers long for “shampoo-commercial-worthy hair,” (quoting Spate) but they see healthy hair as integral to today’s well-being journey. Consumers are looking for hair care products that cater to a range of needs, targeting various hair and scalp problems while providing multiple benefits from revitalization to anti-ageing. […]

L’Occitane to embark on Plastic Odyssey journey that aims to recycle plastics into useful products

French luxury beauty brand L’Occitane has teamed up with Plastic Odyssey to support its three year sailing expedition to raise awareness of plastic pollution in the oceans. The 40,000 nautical mile journey will feature 33 stopovers on the most polluted coasts of Latin America, Asia and Africa, where the crew will demonstrate the economic value and […]

L’Occitane’s customer-first retail strategy adopts “glocal” approach New NYC 555 Fifth Avenue store opens with interactive experiential concept

The L’Occitane Group is pursuing a robust customer-first retail strategy, seeking to surprise consumers and surpass their expectations by providing an unforgettable in-store experience. In today’s digital world, L’Occitane is inviting customers into its stores with pampering and entertainment that encourages them to indulge in the experience.   Creating tailor-made experience for customers across the world To adapt […]