Marshall Farrer

Brown-Forman reorganization names Farrer to lead Europe; Hinrichs to lead Emerging International

Brown-Forman announced that it is reorganizing the structure of its international business – creating two new groups–Brown-Forman Europe and Brown-Forman Emerging International. Marshall Farrer, currently head of Developed APAC and GTR, was named President of Brown-Forman Europe and Thomas Hinrichs was named President of Brown-Forman Emerging International. Farrer will join the Executive Leadership Team (ELT) […]

One on One with Brown-Forman’s Marshall Farrer: Bullish on future as TR portfolio generates global growth

Just weeks after the 2018 TFWA World Exhibition in Cannes, Travel Markets Insider sat down with Marshall Farrer, Brown-Forman’s Senior Vice President, Managing Director, Global Travel Retail & Developed APAC, at the Louisville headquarters of the American Whiskey giant. With Jack Daniel’s leading the way, a growing portfolio of bourbons featuring Woodford Reserve and Old […]

One on One with Marshall Farrer, Brown-Forman Managing Director Global Travel Retail

    It has been a little over one year since Marshall Farrer took over as Brown-Forman Managing Director Global Travel Retail from Jim Perry. In that short period of time devastating political, socioeconomic and exchange issues have impacted the entire category. Farrer sat down with Travel Market Insider’s Michael Pasternak in Brown-Forman’s Louisville offices […]