In a first for the company, Mars Wrigley Confectionery International Travel Retail partnered with the Mars Retail Group and DFS Group in a customized promotion to celebrate the reopening of its flagship M&M’s store in Shanghai, China. The Shanghai M&M’s Chocolate World first opened in 2014 and remains the only one based in Asia. To celebrate the […]
M&Ms
MITR and DFA create New York theme in new interactive M&Ms store at JFK
DFA and Mars International Travel Retail (MITR) officially opened a new M&Ms store at JFK’s Terminal 7 (British Airways) between Gates 7 and 8, on Feb. 5. This colorful, interactive 30 sq m store replaces the previous M&Ms outlet, in place since 2011. The company says that the store “is a perfect example of how […]
