Parlux targets U.S. and international fans for launch of new RiRi by Rihanna fragrance

International super star, music icon and fashion muse Rihanna launched her newest scent to huge excitement during New York’s Fashion Week in September, roaming the city with a bright pink custom vehicle displaying her image and the RiRi by Rihanna branding. The new fragrance– feminine and flirty–is said to reflect the star’s softer side and […]