Spark’s Heidi Van Roon talks about Elevating Travel Retail Careers

Vancouver-based Spark Group, which has been supporting travel retail staffing and recruitment in Canada and the U.S. for the past 10 years, is a finalist for the 2023 Frontier Award: People and Planet / Diversity and Inclusion for its campaign called Elevating Travel Retail Careers. The campaign proposes a modernized Human Resources framework that rests […]

SPARK creates new Brand Partner Program designed to help lead North American airport retail sales revival

One on One with Heidi Van Roon SPARK Group of Companies has introduced an innovative new concept in staffing for travel retail. Called the Brand Partner Program, the multi-faceted sales and promotions program has been designed to substantially support global brands and travel retailers to achieve the best possible sales outcomes and replace a broken […]