Pilgrim creates giant spectacle at Montreal Airport with ARI

Danish jewelry brand Pilgrim is partnering with AerRianta International (ARI) at Montreal Airport for four weeks, highlighting its collection with a super-sized pair of sunglasses, which is turning travelers’ heads in store. Located in the international terminal, the simple and elegant sculpture creates an irresistible eye-catching installation and together with the branded image wrap column […]

Porsche Design holds exclusive Rouge Duty Free event for Grenada launch

Lifestyle brand Porsche Design has launched its stylish collection of sunglasses at Rouge Duty Free on the island of Grenada. The launch was kicked off with an exclusive event for invited guests at Rouge’s popular luxury store located in Port Louis, Grenada’s renowned marina for mega-yachts. The Porsche Design sunglasses collections showcase the brand’s combination […]

Luxottica and Scuderia Ferrari Watches race into Montreal with Aer Rianta International in cross-category initiative

Luxottica Group and Scuderia Ferrari Watches, designed, manufactured and distributed worldwide by Movado Group, Inc., have partnered with Aer Rianta International to host a traffic-stopping motor sport-themed cross-category promotion at Montréal Pierre Elliott Trudeau International Airport. Through this collaboration, a first for all three parties, The Loop Duty Free store hosted a retailtainment activation coinciding […]

Ray-Ban wins with Scuderia Ferrari collection Formula 1 Tour in airports

Luxottica Group is hailing the success of a series of airport activations promoting the Ray-Ban Scuderia Ferrari sunglasses collection, implemented in a global road-show to mirror the 2018 Formula 1 schedule. After kicking off  in Europe with high-profile animations at London’s Luton and Gatwick airports, Milan Linate and Vienna International airports, for the British, Italian […]

Luxottica and Duty Free Americas develop standalone sunglasses boutique concept at Punta Cana International Airport

Eyewear leader Luxottica Group and Duty Free Americas have partnered to develop a new stand-alone Sunglasses boutique at Punta Cana International Airport’s Terminal A, Dominican Republic. This cutting-edge store – which was custom-designed for the location – is the first stand-alone space for the sunglasses category operated by DFA. Built on sunglasses category management principles, the boutique […]

Kering to launch first Cartier eyewear collections in January

Kering Eyewear and Maison Cartier have revealed details of the Cartier Eyewear Spring Summer 2018 collection, which marks the official beginning of their new agreement.  The collections were presented during Silmo in Paris (October 6-9, 2017). Effective January 1, 2018, the partnership will see leading luxury groups Kering and Richement bringing their operations together to […]

Luxottica unveils personalized Ray-Ban and Oakley space at Bogota El Dorado Airport

Luxottica Group and Motta Internacional S.A. have unveiled striking new personalized merchandising units for sunglasses brands Ray-Ban and Oakley in the Attenza Duty Free store in the departures area at Bogota’s El Dorado International Airport. The personalized merchandising units, which include a Ray-Ban shop-in-shop and Oakley backwall, form part of the newly refurbished 182 sqm […]

Eyewear giants Luxottica and Essilor to merge

Two of the largest eyewear companies in the world have announced that they are merging, which will create a “global integrated player” of major proportions. Italy-based Luxottica and France’s Essilor announced the deal—worth approximately $16 billion according to published reports — on Monday. Essilor International today reported that it had reached a share exchange with […]

Safilo signs new license with Moschino & Love Moschino, renews agreement with Max Mara through 2023

Italian eyewear company Safilo Group has signed a new licensing agreement to produce optical and sunglasses for Moschino and Love Moschino. The 8-year license runs from Jan. 2018 until Dec. 31, 2025, with an option for another eight years. The Moschino and Love Moschino Eyewear collections will be distributed worldwide in quality optical stores, department […]

Marco Lares joins Aspex to launch BMW Eyewear in travel retail

Eyewear specialist Marco Lares, formerly with Marcolin, has been named Director of Sales for the French-Canadian Aspex Group, responsible for launching the BMW Sunglass collection (among others manufactured by Aspex), to Latin America and the Travel Retail/Duty Free industry. The BMW Sunglass custom-made designs are assembled from the highest quality materials such as titanium, stainless […]