Rodenstock plays its part as China’s travel retail market looks to rebuild

Global eyewear specialist Rodenstock is supporting the efforts of China Duty Free Group to revive the travel retail industry in China through e-commerce.

As domestic travel in China begins once more, China Duty Free Group is using online and e-commerce sales to bring shoppers back into the market.

Rodenstock has a long history of collaboration with China Duty Free Group and its Porsche Design brand is already available on the CDFG’s Haitang Duty Free Shopping online store. Items that are purchased can be paid for online and are then picked up at the airport.

Petra Eckhardt-Koestler, Rodenstock’s Director Global Retail Eyewear, said: “The travel retail market needs support from all of us right now and we are delighted to be working with our esteemed partners at China Duty Free Group to support their efforts bringing duty free shopping back to Chinese consumers.

“Our Porsche Design line has been enjoying great success and more and more shoppers and retailers are recognizing the value of sunglasses within the market. With its popularity and position in the market we are thrilled to be doing what we can to help with the recovery alongside CDFG.”