Patrón Spirits International is riding the popularity of tequila around the world as it enjoys double digit growth across its tequila portfolio. The latest data from IWSR predicts that global volumes of tequila will grow by 7.1 million nine-liter cases over the next five years, with its largest gains in the U.S. market and additional […]
Tequila
Patrón Spirits introduces Special Edition 1-Liter bottle in Travel Retail
Patrón Spirits introduced a special edition 1-liter Patrón Silver tequila bottle, new for duty free, at the 2016 IAADFS Duty Free Show of the Americas. Patrón Spirits is discontinuing the 750ml and 700ml core Patrón tequila and liqueur bottles in global travel retail, replacing them with the 1-liter size bottles. The exclusive collectors’ edition bottle […]
Patrón tequila: crafting a new ultra-premium spirits category
The perception of tequila has shifted drastically over the past two decades. Its image has evolved from a harsh shot college students ritually chugged with salt and lime, to a smooth sipping spirit enjoyed neat or on the rocks. Patrón, the world’s first ultra-premium tequila, has played a large role in transforming that image, helping […]
Herradura: bringing quality tequilas to the market since 1870
Although Herradura tequila did not become part of drinks company Brown-Forman until 2007, both companies have been around since just after the American Civil War, creating world-renowned spirits for almost 150 years. Both companies also shared a tradition of quality and innovation, one of the foundations that has helped drive Herradura as it has spread […]
Patrón’s first-ever hire –Burt Stewart –– retires
Patrón’s Burt Stewart, a familiar face in the Canadian duty free industry and the first person ever hired by Patrón, is retiring at the end of February. Stewart, now Patrón Vice President, Regional Sales, has held numerous roles for the company that became Patrón Spirits and takes enormous pride in how much the company has […]
