As Patron’s distribution grows, the ultra-premium tequila focuses on presentation and position

Patrón Spirits International is riding the popularity of tequila around the world as it enjoys double digit growth across its tequila portfolio. The latest data from IWSR predicts that global volumes of tequila will grow by 7.1 million nine-liter cases over the next five years, with its largest gains in the U.S. market and additional […]

Patrón Spirits introduces Special Edition 1-Liter bottle in Travel Retail

Patrón Spirits introduced a special edition 1-liter Patrón Silver tequila bottle, new for duty free, at the 2016 IAADFS Duty Free Show of the Americas. Patrón Spirits is discontinuing the 750ml and 700ml core Patrón tequila and liqueur bottles in global travel retail, replacing them with the 1-liter size bottles. The exclusive collectors’ edition bottle […]