Tairo Group, in partnership with Scent Beauty, has launched the Sabrina Carpenter fragrances in Mexico and the Caribbean’s local and travel retail markets.
This expansion marks a major milestone, bringing the star’s signature scents to a wider audience.
A singer, songwriter, actress, and fashion icon, Sabrina Carpenter has a worldwide fan base. With gold-certified hits, sold-out tours, and standout roles in film and TV, she has cemented her status as a global sensation. Recently named to Forbes’ “30 Under 30”, she’s set to headline major European venues in 2025.
Since the launch, Tairo Group has driven rapid market growth by activating high-impact brand experiences in key retail locations, training dedicated brand ambassadors during peak sales periods, and expanding distribution to over 200 stores across the region.
To maximize the launch, Tairo Group leveraged digital and social media, working closely with retail partners to share engaging content. These efforts have already reached over 25,000 consumers, strengthening the brand’s visibility.
“The success of Sabrina Carpenter Fragrances reinforces Tairo Group’s leadership in the beauty industry and its commitment to bringing top global brands to new markets,” says the company.
