Rémy Cointreau Global Travel Retail has announced the first line extension for The Botanist gin with a travel retail exclusive expression. The Botanist Hebridean Strength is launching in partnership with Gebr. Heinemann, across nine strategic locations in Europe and Australia, before it becomes available in travel retail globally from April 2023.
The Heinemann launch is supported with a series of engaging instore and digital activations.
The Botanist Hebridean Strength offers a ‘voyage of discovery into the wild, elemental beauty of Islay,’ says the company.
Distilled and batch produced at Bruichladdich Distillery and bottled at a higher strength of 51.5% ABV, The Botanist Hebridean Strength features a more intense blend of the 22 signature, hand-foraged Islay botanicals found in The Botanist Islay Dry Gin for a bolder, richer and deeper flavor profile.
With a RSP of €49.99 (per 70cl), The Botanist Hebridean Strength is now available exclusively at Heinemann Duty Free at Berlin, Hamburg, Frankfurt, Vienna and Sydney, at the travel retail stores of Heinemann’s joint venture partners in Istanbul, Copenhagen and Amsterdam, and at the stores of its distribution client eurotrade at Munich Airport.
Qi Xin Gwee, Marketing Director, Travel Retail Worldwide at Rémy Cointreau, commented:
“It is a privilege to unveil the first drop of liquid innovation from The Botanist as an exclusive for global travelers.
“Travel retail is a core part of Rémy Cointreau’s strategy for inspiring clients with our exceptional, distinct, and this launch underpins our vision to be the partner of choice in the channel.
“The Botanist Hebridean Strength is for adventurers seeking intense sensory experiences on their travels and in their spirit selection, and we look forward to seeing our traveling clients explore what The Botanist’s bolder side has to offer.”