The Famous Grouse unveiled its brand-new global campaign, Full of Character, with a new TV advert premiering during ITV’s coverage of the Rugby World Cup semi-final between England and South Africa on Saturday October 21 and again during the Rugby World Cup final on Saturday October 28.
The UK’s no.1 whisky is back with a new global brand campaign for the first time in four years, which will roll out across 30 countries in November and December, including the brand’s key markets of the UK, Europe, North America and Asia-Pacific.
The Full of Character campaign seeks to introduce The Famous Grouse to the next generation of whisky consumers as the alcoholic beverage for any social occasion, while also educating them on the accessibility and mixability of the liquid.
The Full of Character campaign will feature Gilbert, the iconic Famous Grouse himself, preparing to host a dinner party for family and friends. A distinctive part of the brand for over 100 years, this is the first TV creative to ever show the Famous Grouse in an at-home setting, following his adventures on curling stones and on top of a cliff.
Following the Rugby World Cup final, the Full of Character campaign will roll-out globally, with TV and BVOD (Broadcaster Video on Demand) in selected markets, as well as a global digital and social media campaign. Various cuts of the advert will feature on YouTube within content relevant to the brand’s target audience.
The Full of Character creative will also feature in-store and be available for on-trade outlets as part of a global refresh of brand assets. Point of Sale (POS) displays will hero the new campaign to maximize impact during a critical trading period.
The Famous Grouse partnered with leading storytellers in the field of character animation for the Full of Character campaign. Creative agency Leith collaborated with Nexus, a BAFTA-winning Grammy and Academy Award-nominated studio, to produce the advert, while Paloma Baeza, who has previously won an Emmy for Best Character Animation, directed.
The advert is available here: https://www.youtube.com/watch?v=ixY54WgnHIE
