The IWSR announces plans to launch a Risk Assessment Model for the Coronavirus

IWSR Drinks Market Analysis has revealed plans to launch the IWSR Coronavirus Risk Assessment Model (CRAM).

Available from Q2 2020, and updated quarterly, the IWSR Coronavirus Risk Assessment Model will quantify the virus’ impact to the global beverage alcohol market, including scenario forecasts for the short, medium, and long-term.

IWSR will leverage its footprint of global analysts and its extensive network of over 1,600 local on-the-ground industry contacts, to quantify and forecast the impact of the coronavirus on beverage alcohol consumption by key categories, markets, price segments and channels.

This local market knowledge will be bolstered by IWSR’s access to industry insights, historical trends & data from the impact of previous global crises, and consensus forecasts from financial institutions.

Mark Meek, IWSR CEO, said: “In this rapidly evolving situation, the IWSR Coronavirus Risk Assessment Model will give industry leaders the clarity needed to confidently respond to a serious event with global implications.

“Early reports indicate that the revenue and profit impact to the industry will be in the billions of dollars.

“Initial signs are that Global Travel Retail and on-premise sales in China have suffered a severe downturn, and that other affected regions, such as Northern Italy and South Korea, are starting to see a similar impact,” said Meek.

Meek adds that IWSR will be producing and providing the IWSR Coronavirus Risk Assessment Model at no additional cost to its customers.

“We will work with brand owners, financial institutions, retailers, and industry agencies to provide a comprehensive under-standing of the current and future impact of the coronavirus, with the aim of helping to see industry leaders through the threat.”

Initial market coverage include Global Travel Retail, China, South Korea and Italy, with other key markets to be added if required.

For more information, please contact