The Macallan has unveiled an exclusive, month-long activation at John F. Kennedy International Airport’s Terminal 4 in partnership with DFS, showcasing the new GTR exclusive Harmony Collection IV Guardian Oak.
As part of its 200th-anniversary celebration last year, The Macallan released two new whiskies in collaboration with Cirque du Soleil for the fourth edition of the Harmony Collection series: Harmony Vibrant Oak and Harmony Guardian Oak. This release celebrates the brand’s mastery and embraces the re-use of natural materials in its packaging.
The Macallan Harmony Guardian Oak activation at JFK Terminal 4 offers travelers the opportunity to engage with The Macallan’s mastery, showcasing the rich, complex flavors derived from European sherry-seasoned oak casks and the captivating narrative inspired by Cirque du Soleil’s “SPIRIT.”
The packaging itself features Davonna from Cirque du Soleil’s ‘SPIRIT,’ with purple hues symbolizing wisdom and maturity, reflecting the whisky’s sophisticated character and maturation in sherry-seasoned casks.
From now through the end of April, travelers passing through Terminal 4 will encounter a captivating podium, spotlighting the Harmony IV Guardian Oak bottle and the unique Cirque du Soleil collaboration.
To further enhance the experience, the activation includes Sensory Experience Tray, an interactive experience highlighting the journey of sherry-seasoned oak, with scented oak chippings in “acorn” glasses showcasing the evolution from virgin oak to aged whisky. There is a display connecting The Macallan’s Six Pillars to the characters from Cirque du Soleil’s “SPIRIT,” revealing the story behind the collection. Travelers can also add a touch of elegance to their purchase with a complimentary branded ribbon from The Macallan.
The Macallan Harmony Guardian Oak is available for purchase at JFK Terminal 4 for an SRP of $185.
