Heineken Global Duty Free is highlighting its long-standing commitment to the global Cruise channel this Spring with the launch of exciting new innovations and several high-profile sponsorships at industry events in Florida including its third-year sponsorship of F&B@Sea.
Heineken introduced La Tropical Mixología, the world’s first distilled beer cocktail™ (patent pending), at a party for partners held at Cerveceria La Tropical on April 8. The cocktail was also a major feature on the Heineken stand at F&B@Sea this week.
La Tropical Mixología, which was crafted by the master brewers, distillers and mixologists of the celebrated Miami craft brewery, Cerveceria La Tropical, is a new genre of cocktail, says the company. The Cerveceria La Tropical brewery a joint venture with Heineken as majority shareholder since 2017.
La Tropical Mixología starts with La Tropical beer that has been triple distilled in a pot distillation to create a clear, clean and smooth spirit that retains a floral nose and malty backbone. The La Tropical beer spirit is then blended with premium vodka or Caribbean rum to create two distinctive flavors, with a 5.9% ABV.
Christian Klimpke, Global Account Manager Cruises, Heineken Global Duty Free, explained the initiative for Cruise lines: “Our in-depth research with Heineken’s consumer innovation focus groups has revealed a motivation to purchase RTDs that offer refreshment, excitement, great taste and convenience, while also emphasizing natural ingredients and premium quality. We believe the La Tropical Mixología innovation meets these demands and can drive the future growth of the RTD segment in Cruise lines.
“The debut of La Tropical Mixología in Cruise lines epitomizes Heineken’s unwavering dedication to innovation and our commitment to crafting exciting and authentic taste experiences beyond our beer portfolio. Our partners in the Cruise sector cater to some of the most discerning and demanding consumers worldwide. Inspired by their ambition to bring excitement to their guests, we’re thrilled to offer La Tropical Mixología to Cruise lines sailing from Florida, and we are confident it will unlock new revenue streams for them. We’re also pleased to showcase La Tropical Mixología during the pivotal F&BA@Sea week in Miami.”
During F&B@SEA, Heineken highlighted two commemorative limited edition collectors’ can designs to mark SAIL2025 (20-24 August 2025), the world’s largest nautical event, hosted by the port of Amsterdam. Heineken is a major sponsor of the festival’s night-time entertainment with the SAIL ON STAGE series. Available exclusively in the Cruise sector in the Americas region from February to July 2025 and in European region from April to July 2025, the 12 fl oz cans feature ocean-inspired graphics.
