The Macallan has unveiled its first shop-in-shop in the Americas Travel Retail channel at Panama Tocumen International Airport (PTY) Terminal 2 in partnership with Duty Free Americas.
The opening marks the latest chapter in the long-term collaboration between Duty Free Americas and the Edrington-owned distiller, following the launch of The Macallan Boutique at New York John F. Kennedy Airport.
The new shop-in-shop showcases The Macallan’s renowned single malts in a sophisticated setting, featuring its core range as well as travel retail-exclusive releases and limited-edition expressions.
Leon Falic, President, Duty Free Americas, said: “We’re delighted to expand our partnership with Edrington and offer The Macallan’s prestigious whiskies at this elegant new shop-in-shop at Tocumen Airport.
“It’s an especially exciting launch as it represents a first in the Americas Travel Retail channel for The Macallan, continuing the momentum of our joint efforts on opening the first and only The Macallan Boutique in the Americas Travel Retail at JFK Airport – a landmark opening itself.
“With a shared commitment to delivering excellence and the highest quality whisky, our partnership with The Macallan is moving from strength to strength as DFA continues to play an integral role in The Macallan’s expansion strategy into the Americas.”
Jeremy Speirs, Regional Managing Director, Global Travel Retail at Edrington, commented: “The opening of The Macallan’s first shop-in-shop in Americas Travel Retail further strengthens our partnership with Duty Free Americas, building on our successful collaboration for The Macallan Boutique at JFK Airport.
“The stunning space will enable travelers at Central America’s busiest airport to learn more about The Macallan’s history and craftsmanship, as well as discover channel-exclusive products and limited releases.”