Tito’s Handmade Vodka unveils Tito’s in a Can, a Limited-Edition, completely empty can

With a view to maintaining its renowned differentiation, (and maybe make a little fun of all the brand’s launching RTDs and hard seltzers), Tito’s Handmade Vodka has introduced its own “ground-breaking innovation” —  Tito’s in a Can!

The limited-edition, 16-ounce, double-steel-walled, insulated, refillable can comes filled with nothing!

The reason, says the company, is so fans can make their canned cocktails the way they like them: with Tito’s Handmade Vodka and what-ever ingredients they want.

“While most alcohol companies may see ready-to-drink cocktails as a required product launch this decade, Tito’s bucks the trend and remains true to its stance that they only make one product, and that’s vodka-flavored vodka,” says the company’s official announcement.

In fact, the Tito’s in a Can* blurb boasts that INGREDIENTS NOT INCLUDED.

Tito’s in a Can is available while supplies last at TitosInACan.com or at the Love, Tito’s retail store in Austin, Texas. The can is $20, but all proceeds go to one of Tito’s partner nonprofits, which are listed on the website.

“At Tito’s, we put our energy into doing one thing, and doing it really well: making a high-quality and smooth vodka at a reasonable price,” said Taylor Berry, Vice President of Brand Marketing at Tito’s Handmade Vodka. “We developed Tito’s in a Can* so Tito’s drinkers can make their own, better-quality seltzers… ones that are fresh, and are as strong or carbonated or citrusy as you want. Because we don’t make seltzers, you do.”