The Travel Markets Insider newsletter is attached to this letter as a PDF file. To open the PDF file, please click here
CRUISE RETAIL: IN THE SPOTLIGHT
Cruise retail has come a long way since the early days of tables of promotional products spread out in a ship’s atrium.
Most cruise lines today feature specifically designed programs tailored to ship, itineraries, guests and destinations.
Miami-based Starboard Cruise Services has been a key architect of the transformation and nowhere is this more evident than in the immersive lifestyle shopping experience Starboard created with Celebrity Cruises onboard the magnificent new Celebrity Beyond.
In this Special Report, TMI delves into the “new luxury” retail program that Starboard created with long-time partner Celebrity Cruises. The retail is fundamentally integrated into the design of the ship, and reflects destinations, diversity, sustainability and – a key pillar for Celebrity – female empowerment.
Celebrity Beyond set sail on its inaugural U.S. sailing on Nov. 4th, immediately following its official naming and christening by American gymnast superstar Simone Biles.
Travel Markets Insider was honored to be among the invited guests for this auspicious occasion, which saw the American debut of Celebrity Beyond’s ground-breaking retail.
We are delighted to share it here with our readers. It is another indication that recovery is strongly underway.
Thank you for your continued readership,
Lois Pasternak
Editor/Publisher
