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As this momentous year of recovery draws to a close, the duty free channel is busier than ever.
People are returning to travel in record numbers and travel retail is pulling out all the stops in order to engage them, charm them and provide a meaningful experience that includes shopping.
“We want our passengers to develop an emotional connection to our country… that will draw them back …,” commented Shane Munroe, CEO of airport operator MBJ at last week’s opening of the new Departures Expansion at Jamaica’s Sangster International Airport in Montego Bay.
MBJ worked closely with The Design Solution to convert this vision to reality, in what TDS is calling one of the most comprehensive projects in the agency’s 35-year history. See the stories on pages 1-2.
Closely related the new opening, Jamaica’s Minister of Tourism announced that the country’s tourism is now back to normal, as it expects a record winter season. Page 2.
AT THE POINT OF SALE
The type of excitement being generated in Jamaica is reverberating throughout the industry, and is quite evident At the Point of Sale throughout the Americas.
Cognac Hennessy has launched an immersive pop-up in Los Angeles International Airport’s Tom Bradley International Terminal B in partnership with DFS Group that revolves around that city’s infatuation with basketball. Page 3.
Glenfiddich’s ground-breaking Perpetual Collection immersive pop-up concept has made its U.S. debut at Miami International Airport – a key location and market for the brand—in an activation in collaboration with Duty Free Americas. Page 4.
In Central America, Victoria’s Secret has expanded its global presence with a new boutique at Quito’s Mariscal Sucre International Airport, in conjunction with Motta Internacional’s Attenza Duty Free. Page 3.
GLOBAL INNOVATIONS: BEAUTY
Puig – which is moving some key operations to Miami in the new year —has announced the release of WIKIPARFUM, a digital platform dedicated to all things perfume. This amazing undertaking is composed of an enriched website (www.wikiparfum.com ) available in seven languages and a mobile app.
The search engine brings together information on close to 20,000 perfumes, 1,400 ingredients, and 900 brands, and even features a scent visualizer! See details on page 5.
Beauty giant Coty, meanwhile, has unveiled its new corporate identity that emphasizes inclusivity and diversity, and transforms the notion of what defines beauty. Read more on page 6.
EssilorLuxottica extends Ferrari partnership. Page 4
De Rigo acquires Rodenstock’s eyewear division. Page 4
Nestlé ITR announces new travel retail appointments. Page 5
Nestlé continues to build momentum for its coffee portfolio in travel retail, in line with its ambition to build Food into the #1 most purchased category in the TR channel. Page 6.