Premium British sustainable rum brand V Rum has announced that FreeWorld Brands will exclusively distribute V Rum in duty free and travel retail locations worldwide. The companies say the alliance is designed to enhance V Rum’s visibility among global travelers and position it as a must-have premium spirit in the competitive travel retail market.
This collaboration marks a significant step in V Rum’s expansion strategy, aiming to bring the brand to key global hubs and top-tier destination airports, cruise lines, and other core travel retail channels.
“We are excited to partner with V Rum, a brand that truly represents quality and craftsmanship. This exclusive partnership allows us to bring V Rum to an international audience, especially in key global hubs where travelers seek unique and premium spirits. We are happy to be showcasing V Rum at the TFWA Duty Free & Travel Retail Global Summit in Cannes in the coming weeks,’’ says Sean McNaughten, CEO of FreeWorld Brands.
“Partnering with FreeWorld Brands is a major strategic milestone for V Rum as we look to elevate our global footprint. With their deep expertise and extensive network in the travel retail sector, this partnership will introduce V Rum to an extended audience of discerning travelers who seek premium, high-quality, sustainable spirits that taste good and do good,” says Carl Churchill, co-founder of V Rum.
