WGS names new head of GTR

William Grant & Sons has appointed Rufus Parkinson as Managing Director – Global Travel Retail.

Parkinson relocated from Asia to join the group in June 2023, as Regional Director Global Travel Retail for Europe, the Americas, India and the Middle East. Parkinson has previously held senior leadership roles at Moët Hennessey and Mars.

Commenting on Parkinson’s appointment, William Grant & Sons Chief Commercial Officer Doug Bagley said: “I am confident that Rufus’s experience will allow him to drive our GTR channel to ensure long-term sustainable value growth.”

Parkinson noted: “I am delighted to take on this key role and explore new ways in which to meet the evolving demands of traveling consumers – and our retail partners. The resurgence of the luxury spirits segment within global travel retail offers so many exciting opportunities, and we will continue to push the boundaries of innovation in order to deliver memorable brand experiences, drive footfall and uplift sales.”