Family-owned distiller William Grant & Sons has introduced Wildmoor, a new range of high-aged, blended Scotch whisky. A tribute to the country’s wild elements, the Wildmoor collection comprises big elemental whiskies with flavors unbound by regionality, says the company.
In global travel retail, the range will make its debut in April, with an exclusive presence at Singapore Changi Airport, supported by a high-profile activation space, in partnership with Lotte Duty Free. London Heathrow (with Avolta) – and a selection of key Asia-Pacific airport locations in Thailand (King Power), China (Lagardère and CDFG) and South Korea (Shilla/Shinsegae) – will follow from May onwards.
The story begins 60 years ago when the William Grant & Sons family began to carefully acquire and curate a vast reserve of rare, high-aged malt and grain whiskies from some of Scotland’s most remote, famous and beautifully located distilleries. Sourced from every corner of Scotland, these whiskies were selected for their unique character. The stocks in this reserve have been matured over decades.
Crafted by Master Blender Brian Kinsman, Wildmoor is a “flavor map of Scotland in a glass.” The company says it delves into new and uncharted flavor territories, that go beyond a singular house or distillery style.
In the travel retail channel, three expressions will be available: Wildmoor Waking Forest: 23 Year Old Blended Scotch Whisky, Wildmoor Tropical Coast: 30 Year Old Blended Scotch Whisky, both GTR exclusives, and Wildmoor Black Mountain: 40 Year Old Blended Scotch Whisky. The range is made up of seven expressions.
William Grant & Sons Regional Director APAC GTR Alexander Carroll noted: “This compelling new collection marks another exciting milestone in the evolution of our portfolio. We understand the role that exclusives such as this play in delighting travelers, and I am thrilled that we are joining forces with our valued travel retailer partners to showcase these exceptional whiskies.
“Wildmoor invites passengers to ‘Discover a wilderness in every drop’ and explore a new and exciting whisky universe that is sure to appeal to a wide range of consumers.”
