Coach has signed an 11-year worldwide fragrance license agreement with the French division of Interparfums SA to create, produce and distribute new perfumes and fragrance-related products, beginning fall 2016.
The New York–based accessories design house did not renew its current license agreement with Estee Lauder, even though Victor Luis, Coach CEO, said that the company had been pleased with the performance of its fragrance business since it was launched. Estee Lauder created the first Signature Coach fragrance in 2010, under a five-year agreement.
Coach is now looking to grow the fragrance business larger, says Luis:
“As our brand transformation continues to progress, and with Interparfums as our partner, we know we can leverage this category into a much larger global opportunity. Given Interparfums’s successful track record of cultivating and growing fragrance lines for fashion and luxury goods
brands they were the ideal choice to take our business to the next level.”
Philippe Benacin, CEO of Interparfums SA, stated, “Coach is an iconic brand focused on relevance and innovation. We greatly respect what the company has already accomplished in the realm of fragrance, most notably with Signature and Poppy, the brand’s well-established, top-selling scents. We look forward to developing new fragrances that capture the spirit of the Coach brand, and to taking the portfolio to a larger audience.
With our distribution network, we have a great opportunity to build upon the success already seen with Coach fragrance by expanding the distribution globally and by capitalizing on the growing recognition of the brand in international markets.”
Interparfums holds the worldwide fragrance licenses for Montblanc, Jimmy Choo, Karl Lagerfeld, Boucheron, Van Cleef & Arpels, Repetto, Paul Smith, S.T. Dupont and Balmain. The Company also owns Lanvin Perfumes and last month announced that it was acquiring the fashion house of Rochas.