DFS Group has welcomed FAO Schwarz’s first-ever travel retail store at New York’s JF Kennedy International Airport, Terminal 4, where the 300 sqf pop-up shop will be open for the Holidays through December 31, 2017.
The pop-up shop embodies the nostalgic playful personality of FAO Schwarz, with its whimsical aesthetic and assortment of one-of-a-kind toys and specialty goods. The holiday collection gives a nod to the 155-year-old brand’s legacy of innovation and quality products. Terminal 4 travelers can enjoy classic items, ranging from oversized plush animals to vintage toys and the infamous floor piano.
“This imaginative in-store retail experience will provide travelers with yet another option to purchase premium goods while on the go. With more than 50,000 international and domestic passengers each day, and even more expected during the holiday season, this pop-up shop will surely be a familiar name and another reason for travelers to explore Terminal 4’s retail hall throughout the busy holiday season,” said Gert-Jan de Graaff, President and CEO of T4 operator JFKIAT.
“DFS is delighted to partner with FAO Schwarz to bring even more excitement to our traveling customers this season,” said Brooke Supernaw, DFS Group’s Senior Vice President Spirits, Wine, Tobacco, Food and Gifts. “This pop-up store is a perfect complement to the excitement of travel, the thrill of discovery and the joy of the holidays.”