Mars Wrigley International Travel Retail (MITR) is introducing M&M’s Block to the global travel retail trade in Cannes.
The 165g M&M’s Block chocolate tablets come in five different flavors: Peanut, Crispy, Chocolate, Hazelnut and Almond. They feature a packaging design exclusively designed for travel retail (with the exception of the USA, which will use the established M&M’s Block domestic range packaging).
The company says that the new product is designed to capitalize on the higher spend of chocolate block consumers.
According to Mars Wrigley’s commissioned research, block chocolate makes up 14% of the chocolate category in travel retail, and over 40% globally.
The introduction of M&M’s Block will be supported by high profile activations, promotions and dedicated merchandising materials, including key visuals, floor stickers and shelf strips. M&M’s Block will be available to travel retailers from August 2020 onwards, at a RRP of €4.50.
Raghav Rekhi, Category Director MITR, said: “The M&M’s Block encapsulates our ongoing commitment to developing new ways of attracting the attention of an evolving confectionery consumer base in the travel retail environment. We are very much looking forward to discussing the potential of this new M&M’s opportunity with buyers in Cannes.”
