Cruise industry media specialist PPI Group has formed a strategic partnership with the Florida-Caribbean Cruise Association (FCCA) that will incorporate video marketing services into their strategy with the cruise lines.
The groups say that the partnership between PPI Group and the FCCA will benefit the destinations and fill a niche for the Caribbean and the cruise industry partners, as video is one of today’s strongest marketing tools. FCCA will be recommending PPI as the preferred video company to its members.
Fort Lauderdale-based PPI Group’s Broadcast Operations Division is comprised of an award-winning team of producers and editors who create custom programming such as commercials, sales promotions, destination features, luxury programs, shore excursion experiences and product marketing through its in-house, state-of-the-art digital video facility, meeting specific brand guidelines.
Previously, PPI Group served as the FCCA’s media sponsor for Cruise Shipping Miami (CSM) in 2015.
“PPI Group and the FCCA have had a long-standing relationship and we look forward to continuing that partnership,” said Bill Panoff, president and CEO of PPI Group.