It’s all about the hair! Not only do today’s consumers long for “shampoo-commercial-worthy hair,” (quoting Spate) but they see healthy hair as integral to today’s well-being journey. Consumers are looking for hair care products that cater to a range of needs, targeting various hair and scalp problems while providing multiple benefits from revitalization to anti-ageing. […]
Kérastase
Emily Ratajkowski: new face of Kérastase
Beauty and social media icon Emily Ratajkowski was revealed as the new face of Kérastase in January, and her image is currently rolling out in Kérastase Travel Retail shops. Featured on the covers of major fashion magazines, and on Instagram where 16 million followers are inspi-red by her, Emily is a beauty icon, and the muse […]
Kérastase opens 3rd TR store in São Paulo
Following its highly successful partnership with Dufry, L’Oréal-owned hair care brand Kérastase has opened a third store in Terminal 3 departures at São Paulo-Guarulhos International Airport. Sales from this 14sqm outlet are already beating expectations, says the company, and the location which is frequented by Brazilian and Argentine travelers, enhances the brand’s status, and reputation, […]
L’Oréal breaks new frontiers with Haircare & Professional Products
London Supply opens first Kérastase Travel Retail Salon in Americas, with Dermacenter to follow as travel retail and domestic markets join forces to recruit new customers. Lois Pasternak reports. L’Oréal’s Active Cosmetics Division is all about differentiation and bringing a unique offer to the consumer, says Jose Luis Lacunza, Division Manager of Active Cosmetics & […]
