Safilo Group is continuing to build its Global Travel Retail business, following the establishment of a new dedicated division to handle the channel on a world-wide basis in 2014. The appointment of Marc Schulte in May to head up the division was another step to strengthen the division and meet the company’s goals to secure […]
Sunglasses
Safilo holds immersive HPP event for Carrera eyewear in MIA
Safilo launched a first of its kind HPP activation for Carrera sunglasses at Miami International Airport in July. The high visibility “Out There” campaign is designed to reach the one million travelers passing through MIA in the month of July, and consists of an integrated campaign using media banners in MIA’s North and South […]
Maui Jim see bright future in Travel Retail
Premium sunglasses supplier Maui Jim is going from strength to strength in travel retail, with double digit growth in the year to April 2015 and plans for further expansion in the coming months. The dynamic sunglasses brand has recently mounted high profile promotions in various airports, including Istanbul Atatürk, Cancun, and London Gatwick. The results […]
