3Sixty Duty Free has announced a major strategic partnership with Inflyter, which it says will enable travelers to shop online and have the order delivered to any U.S. address.
With technology playing an increasingly critical role in the travel retail industry, 3Sixty says that it recognizes the need to accelerate the development of digital solutions to make travel retail core categories more accessible and convenient to all passengers and to capitalize on a largely untapped U.S. domestic traveler market.
Inflyter, which has an investment relationship with Collinson, brings the additional opportunity to reach travelers through the Collinson-owned airport experiences program Priority Pass, and lounge operator Airport Dimensions.
The new US delivery proposition will launch as a new travel service offered to millions of their airport lounge members and travel experience guests. A 3Sixty spokesperson tells TMI that the focus for now is providing these services to the Clubs and Lounges through the co-branded 3Sixty Inflyter App.
The services will be extensively communicated in the lounge and through Direct Mail to the membership base, she says. This new delivery partnership will start in the U.S., and expand into other markets in the future. 3Sixty will also open in-store and in-lounge delivery across all of its airport-based concessions for all purchases made on the Inflyter platform.
“The 3Sixty-Inflyter partnership is a powerful combination,” said 3Sixty’s Chief Operating Officer, Alex Anson. “3Sixty’s understanding of the complexities of omni-channel retail is uniquely complementary to Inflyter’s comprehensive digital duty free platform and their unrivaled ability to present this new offer to Collinson’s frequent travelers starting with Priority Pass members.
“This partnership will undoubtedly transform the U.S. domestic travel market,” he concluded.
Leveraging the support of key vendors, 3Sixty and Inflyter say they are poised to deliver a strong, new travel retail online shopping proposition across the beauty category. Inflyter’s innovative technology will verify passenger travel after purchasing and ship the order to the nominated address once completed.
Inflyter Founder and CEO Wassim Saadé, commented: “Our partnership with 3Sixty is the perfect opportunity to deliver on our mission to provide all travelers with a convenient, digital shopping experience. Using our specialist travel retail platform and 3Sixty’s operational expertise, we are delighted to make a step change in the online expansion of travel retail and help realize the revenue potential of this exciting customer segment.”
He continued: “This new home delivery proposition is a market-first in the U.S. and our strategic partnership will support Inflyter’s ambition to drive growth and extend its reach further into North America.”
“With the easing of travel restrictions this year we have seen a substantive uptick in demand from Priority Pass members who are eager to get back to traveling,” said David Evans, Joint CEO at Collinson. “Their return to the skies has however come with greater expectations of a connected digital experience. This is why we’re excited to leverage the Inflyter-3Sixty partnership to provide more ways for our members to have a seamless and friction-free travel experience – whether traveling internationally or domestic.”
By partnering with Inflyter, 3Sixty says that it aims to disrupt the travel experience by introducing domestic passengers to the benefits of travel retail and provide them with a more convenient shopping experience.