The launch in Bermuda took place at 59 Front for three days beginning on Oct. 24, 2024.
To celebrate the Fenty Beauty launch in Bermuda, 59 Front dressed the store and the entrance porch in large foliage, and installed experiential stations, branded photo walls and a photo station.
The launch party was a gala event with local entertainers and influencers, including a DJ, an MC and raffle prizes.
59 Front also conducted shade matchings in-store on Oct. 25 & 26, according to store manager Jane Astles. All BAs and management had undergone online trainings prior to the launch.
The results? “The Fenty Beauty launch generated huge excitement and brand buy- in locally. We had a large turnout for the launch, with queues along the street and were very busy for the full duration of the launch. And sales remained strong through the end of the year,” said Astles.
Fenty Beauty has brought new customers and a wider range of customers into the store – from 10 to 85, she notes. The launch has had the biggest local appeal across all demographics.
The most popular Fenty Beauty products during the launch period at 59 Front were Lip Luminizers, Trace’d Out lip liner, Fenty Skin Fat Water, Diamond Bomb, Hella Thicc Mascara, and Invisamette. Since the launch, the store has seen additional growth in foundations and concealers and continued shade matching.
