Rihanna’s Fenty Beauty has officially launched in Guyana through local retailer Glamour Beauty, adding the 13th Caribbean market to the brand’s growing regional presence. Rihanna’s Fenty Beauty officially launched in Guyana on March 28, bringing the superstar’s flagship cosmetics and skincare brand to the South American country for the first time through a partnership with […]
Fenty Beauty
Fenty Beauty’s march across the Caribbean reaches St. Lucia and St. Thomas
Essence Corp has opened its 20th Fenty Beauty location in the Caribbean on June 7th, marking a significant mile-stone in the brand’s regional expansion. This latest launch, in partnership with Avolta, is located at Castries Duty Free in St. Lucia and represents the fourth Fenty Beauty location opened with Avolta, following the initial launch in Barbados […]
From hurricanes to logistics: How Essence Corp met the challenge of launching superstar Rihanna’s Fenty Beauty across nine Caribbean islands
At the end of October, leading Miami- based beauty distributor Essence Corp executed an unprecedented simultaneous launch for Fenty Beauty, Fenty Skin, and Fenty Eau de Parfum by Rihanna — one of the most anticipated, highly-coveted brands in the market — across nine islands in the Caribbean. Although the brand had been sold in the […]
Fenty Beauty: Phenomenal success at Rouge Duty Free in Grenada and Trinidad
The launch of Fenty Beauty by Rihanna took the Rouge Duty Free stores in Port Louis, and Spiceland Mall in Grenada by storm, exceeding all expectations.Sales surpassed projected targets and have maintained a remarkable momentum since its introduction. Rouge reports the same success in the two stores where Fenty Beauty launched in Trinidad, at Trin […]
Maggy’s gives Fenty Beauty launch the Red Carpet treatment in Aruba
Aruba’s iconic beauty retailer Maggy’s began preparing its loyal customers for the Oct. 24th Fenty Beauty launch well in advance of the actual start. Social media promotions for Fenty Beauty began on October 1st, starting with an announcement from Rihanna on the Fenty Beauty Instagram page, which Maggy’s then reposted. Preparations continued throughout the month, […]
59 Front celebrates local appeal of Fenty Beauty in Bermuda
The launch in Bermuda took place at 59 Front for three days beginning on Oct. 24, 2024. To celebrate the Fenty Beauty launch in Bermuda, 59 Front dressed the store and the entrance porch in large foliage, and installed experiential stations, branded photo walls and a photo station. The launch party was a gala event […]
Rihanna brings “Fenty Beauty” home to Barbados with Avolta
Avolta-owned Bridgetown Duty Free in Barbados was one of the two major Caribbean retailers to host the special Master Class with Rihanna’s personal make-up artist, Priscilla Ono, but the launch in the superstar’s hometown went far beyond that. The event was held in two locations— on Broad Street and in Sunset Mall— and in addition […]
Rihanna’s Fenty Beauty, Fenty Skin, and Fenty Eau De Parfum are launching across 9 Caribbean islands on October 24, 2024 through Essence Corp
Rihanna is bringing her game-changing beauty brands, Fenty Beauty, Fenty Skin and Fenty Eau De Parfum, to the Caribbean as of October 24, 2024. The full range of Fenty products are launching across nine Caribbean islands – Antigua, Aruba, Bahamas, Barbados, Bermuda, Cayman Islands, Grenada, Saint Maarten & Saint Martin & Trinidad & Tobago – […]
