Beam Suntory launches Maker’s Mark Cask Strength in travel retail

MM700_178-680x908Beam Suntory launched Maker’s Mark Cask Strength, a new Kentucky straight bourbon, in Global Travel Retail in July. 

Maker’s Mark Cask Strength, which is taken straight from the barrel, uncut and unaltered, retains the signature essence of Maker’s Mark while intensifying the renowned flavors that the brand is known for, says the company.

Although Maker’s Mark Cask Strength has a higher alcohol content (ABV 53-58%), it doesn’t overwhelm the liquid, rather it intensifies the rich oak, vanilla and caramel flavors of the bourbon.

Maker’s Mark Cask Strength has been available directly from the barrel at the distillery for many years and, following the enthusiasm it generated, the brand released Maker’s Mark Cask Strength in limited quantities outside the distillery, and is now available in Global Travel retail for the first time.