Pernod Ricard Global Travel Retail (PR GTR) returns to the TFWA World Exhibition, stimulated by a double-digit sales uplift of 40% in FY23.
This uplift coincides with a new chapter for Pernod Ricard GTR as outgoing Chairman & CEO Mohit Lal retires after over 23 years with Pernod Ricard, handing the reins to new Chairman & CEO, Laurent Pillet.
Lal and Pillet will both attend this year’s TFWA World Exhibition, where the company will showcase its latest innovation from global and emerging brands.
New products from Royal Salute, Ballantine’s, The Malts portfolio, Martell, Absolut and Chivas and other brands will be shared, including an exciting new global travel retail exclusive limited edition to be revealed during the week.
With 56 new products launching in the next 12 months, including 19 TR exclusives, PR GTR says it is confident of generating sustainable value growth in FY24.
Pernod Ricard has strong ambiions to drive growth in the ultra-prestige category, and will demon-strate how it is catering to evolving consumer demands through exclusive products, cutting-edge retail design and its sophisticated training tools.
Cannes, Pernod Ricard booth, TFWA, France, October 2022
Sustainable Booth returns
In 2023, Pernod Ricard has continued to showcase best-practice examples of zero-waste exhibition booths and retail activations.
Designed with circularity in mind, Pernod’s 2023 Cannes booth has been built to adapt and last with zero waste to landfill or incineration and using innovative sustainable materials. It is a continuation of PRGTR’s S&R Circular Making strategy which is implemented across 100% of retail projects. Since the launch of this strategy in 2021, PRGTR has delivered a 48% CO2 reduction and tracked over 700 reports usinf its Lifecycle Analysis (LCA) tool across two fiscal years.
Following the success of the ‘Good Spirits’ sustainability-focused event for media in 2022, the company is hosting journalists again for a panel discussion on the role of behavioral science vs creativity regarding consumer engagement in retail.
