Desigual shop-in-shop in Dufry’s multi-brand fashion store in RIOgaleão International airport,
Barcelona-based fashion brand Desigual has opened two new locations with Dufry Group at RIOgaleão– Tom Jobim International Airport Terminal 2 (International departures).
This is the second airport in Brazil for the Desigual-Dufry partnership, expanding a two-year presence in both standalone store and multi-brand shop-in-shop formats at Sao Paolo Guarulhos Airport.
In Rio, a permanent 23 sqm shop-in-shop forms part of Dufry’s expanded fashion offer in Terminal 2, featuring ready-to-wear and accessories collections, as well as several Travel Retail Exclusive items. Desigual is present in a multi-brand environment with brands such as Lacoste, Calvin Klein and Tommy Hilfiger, and alongside standalone stores for Polo Ralph Lauren, Michael Kors, Salvatore Ferragamo and Hugo Boss.
Desigual’s temporary pop-up store adjacent to the sunglasses area in Dufry’s Accessories store in T2, which will be open to October 2017. Dufry operates a total of 13 Desigual stores in Latin America, including in Cancun, Los Cabos, Puerto Vallarta, Punta Del Este, Montevideo and Santiago Airports.
Dufry and Desigual have also partnered to open a temporary pop-up store in Terminal 2. The 63 sqm space sits alongside the Sunglasses department and will be open until October 2017.
Marco Gadola, Head of Travel Retail at Desigual comments: “Rio Galeão is a strategic location in South American travel retail. It already has scale but is set for huge passenger growth as the Brazilian domestic and international aviation market expands over the coming years.
“Bringing a brand such as Desigual to this and other locations will help boost Dufry’s female-focused fashion offer and add vibrancy, color and appeal to the retail experience in a way that Desigual knows best.”
Gustavo Fagundes, Dufry´s Director of Brazil and Bolivia, added: “We are pleased to wel-come Desigual into our fashion portfolio at RIOgaleão as we always seek to expand the category at this location with the best and most dynamic brands.”
RIOgaleão – Tom Jobim International Airport is the second busiest international airport in Brazil. In 2016, it welcomed over 16 million passengers and handled almost 125,000 aircraft movements across two terminals.
