Duty Free Dynamics adds Timex and Adidas watches to its brand portfolio

Duty Free Dynamics (DFD) has now incorporated Timex and Adidas watches to its brand portfolio, for distribution in the Travel Retail channel of the Americas.

Duty Free Dynamics has been working with the Timex Group for the past eight years, beginning from when DFD started operations distributing Guess watches in the channel. This strong bond is now expanded with the agreement to include the Timex and Adidas brands.

Established in 1854, Timex is a traditional American brand of watches, known for craftsmanship, quality and design.

Its reputation as “the people’s watchmaker” reflects its positioning as part of Americana culture.

Adidas solar-powered watches for him and her feature sustainability, functionality and modern flair.

The Adidas watches are true to their DNA, drawing on the brand’s rich sporting history.

Adidas is an affordable lifestyle and fashion label for today’s generation, where design and functionality converge with a modern flair and street culture style, according to the company. Each watch features innovation and sustainability and is signed with the Trefoil logo, a globally recognized iconic emblem.

Duty Free Dynamics is a one-stop partner for global brands throughout the Travel Retail channel worldwide, providing business models and services that add value to brands and retail operators alike.