Elegant new skincare brand Lendava: minimalist products with maximum results

With products that are elegant, minimalist and highly efficient, sophisticated new skincare brand Lendava promises to deliver the pinnacle of daily skincare essentials with a simple routine of one day cream and one night cream, called Lendava Good Morning and Lendava Good Night.

Priscila Fadul

Created by Priscila Fadul, an industrial engineer by training whose family has been in the beauty industry for more than 30 years, the Lendava products are the result of extensive research and endless testing to achieve the perfect formula.

Now based in Miami, Fadul grew up in Argentina and named the brand after her grandfather’s town in Slovenia. She says that her family was always very concerned with health and wellness and that she has been obsessed with skincare since she was a child.

“My products are intended to replace the extra steps in your skincare routine by containing a powerful combination of ideal ingredients for your skin. By this I mean really high quality ingredients with the right ph in the right concentration, delivering high efficacy that your skin needs on a daily basis,” Fadul tells TMI is a recent interview.

“Importantly, the Lendava creams are microbiome-friendly. This means they do not disrupt the natural functionality of the skin. Healthy skin knows how to take care of itself. My creams support this natural functionality,” she notes, explaining that she has worked with top chemists to perfect each formula.

The Good Day and Good Night creams  —which can replace as many as five other products, including moisturizers, serums, oils and eye creams—combine vitamins, ceramides and peptides, with antioxidants, humectants and emollients, says Fadul.

“I think that the best proven ingredients on the market today for skincare are vitamins A, B3 and C. Vitamin B3 is what I call a multi-tasker. It always adds value to the health of the skin without disrupting its natural functionality. It is a great ingredient. And the Vitamin C that we use is high quality Vitamin C that can be used daily on the skin.

“Vitamin A is Retinol, which is more like a treatment and should not be used every day, so is not in my current creams. I will definitely launch a retinol cream in the future as a treatment, but it is too strong to be in my creams for daily use,” says Fadul.

“Then we have antioxidants, and I use the most luxurious and highest quality on the market. They are necessary to protect your skin from free radicals, which result from pollution, stress, sun damage and aging.

“Every skin needs humectants and emollients. The Lendava creams have both of these. We use humectants to hydrate the skin, and we use emollients to make the skin softer and smoother. We use some of the best humectant ingredients in the market such as Hyaluronic Acid and Sodium PCA, and we use some of the best non-comedogenic oils that come from plants” she says.

Fadul says that the Lendava creams also contain ceramides and peptides, which hydrate and boost the production of collagen.

The Lendava Good Day is a super-potent daily formula – packed with ceramides, skin superfoods, and a powerful antioxidant complex to maintain a healthy barrier and protect the skin from signs of aging, irritation, dehydration, and pollution.

The Lendava Good Night cream uses peptides that effectively stimulates the production of collagen, which is the major building block of skin. Fadul says that Lendava uses one of the very best peptides combination- Matrixyl 3000. These high-quality active ingredients stimulate the growth of both new collagen and elastin under the skin’s surface.

“This is why my creams are so complete. Lendava creams are light texture, non-comedogenic products with very good ingredients that work on the sensitive area around the eyes.

“Lendava skincare is targeted to people who are concerned with efficiency and high-quality products that are responsible and will simplify their life,” she observed. “Skincare doesn’t need to be that complicated. These are minimalistic products with maximum effect.”

Lendava is also responsible: All Lendava ingredients are vegan, fragrance-free, biodegradable, cruelty-free, and certified by Leaping Bunny, as well as EU-compliant. The elegant orb-shaped containers are refillable to promote reuse. And concerned with giving back, Lendava is also a sponsor of the Live Like Bella children’s cancer foundation in Miami.

The Lendava products are currently available online at US$88 for Good Morning, and US$98 for Good Night. They are being launched in all the Rouge Duty Free stores in St. Thomas, St. Croix, St. Maarten and Grenada, and in Grand Duty Free in Grand Cayman. For more information, contact Hello@ShopLendava.com