Campari Group Global Travel Retail (GTR) has brought Espolòn Tequila back to Miami International Airport for a second summer takeover at Duty Free Americas.
Running throughout June and July, the activation spans 12 point-of-sale locations across Miami International Airport, with a vibrant Espolòn bar takeover in Duty Free Americas’ Store 706 serving as the flagship experience.
The campaign is brought to life through the refreshed partnership message: “Originalidad in Every Shot.”
A highlight of the activation was a surprise in-store appearance by Inter Miami CF player Ryan Sailor on July 7. Espolòn Tequila is the Official Tequila of Inter Miami CF, and Espolòn is strengthening its role as the preferred tequila for fútbol fans with this activation at MIA, says the company.
“Espolòn is a brand built on originality, boldness, and creativity. We are proud to bring this partnership with Inter Miami CF to life in travel retail – a club that shares Espolòn’s unapologetic approach. Miami International Airport offers a unique intersection of global travelers and local pride, and this activation gives us a chance to engage consumers at their most open and curious. With this year’s campaign, we are not just placing Espolòn on shelves, but at the center of conversations and unforgettable moments,” says Biancamaria Sansone, Campari Group Global Travel Retail Marketing and Channel and Customer Marketing Director.
Campari Group Global Travel Retail activation spotlights in-store tastings, immersive displays with digital video content, and brand ambassador-led storytelling designed to capture attention and spark engagement. With every purchase travelers received Espolòn- branded jerseys, along with a takeaway card featuring the official Inter Miami CF x Espolòn signature cocktail recipe.
Travelers could then commemorate the visit with a photograph in the interactive selfie photobooth.
On July 7, travelers were surprised with a live appearance by Inter Miami CF player Ryan Sailor. Fans who purchased a bottle of Espolòn – Blanco, Reposado, Añejo, or Cristalino – had the opportunity to meet the player and receive a signed jersey.
Euan Warren, Inter Miami CF Vice President of Partnerships, commented: “Espolòn and Inter Miami share a bold spirit – this initiative turns that energy into a truly memorable experience that celebrates the culture, creativity, and passion of both brands. Seeing travelers light up when they interact with the campaign, take part in tastings, or meet one of our players – it all reinforces the meaningful value of this partnership.”
Located within the Duty Free Americas store in the American Airlines (AA) terminal, the activation reaches 100% of both local and international AA travelers.
This is the fifth year that Espolòn is the Official Tequila of Inter Miami CF, a partnership that extends into the stadium itself. Throughout the 2025 season, Espolòn is being served at Chase Stadium, where dedicated bars serve signature cocktails, exclusive experiences, and giveaways on match days.
