Miami-based Essence Corp recently concluded its highly anticipated Beauty Consultant Seminar in Cartagena, Colombia. The event, held from August 18 to 21, 2024, marked a “triumphant” return after a hiatus, bringing together beauty consultants from across the Caribbean and Duty Free Americas.
As a leading distributor of fine fragrances and cosmetics for duty free, travel retail, and Caribbean markets, Essence Corp themed the seminar Faster, Higher, Stronger.
It focused on training and education for an impressive lineup of luxury fragrance brands, including Jimmy Choo, Montblanc, Ferragamo, Rituals, Parfums de Marly, and Versace.
Attendees were treated to in-depth product knowledge sessions, hands-on workshops, and exclusive previews of upcoming releases.
Highlights of the four-day event included:
*An opening cocktail night featuring InterParfums and Jimmy Choo’s “I Want Choo Le Parfum”
* Intensive training sessions on Montblanc, Ferragamo, Rituals, Parfums de Marly, and Initio Parfums Privés
*A special focus on Ferragamo’s “Red Leather” Eau De Parfum
*A private yacht outing to discover the latest fragrance from Michael Kors, Pour Homme & Pour Femme
*A grand finale showcasing Versace Fragrances, including Eros Energy, Bright Crystal, and Crystal Noir.
“We’re thrilled with the success of this year’s Beauty Consultant Seminar,” said Antoine Bona, Vice President Travel Retail Sales, Essence Corp. “The enthusiasm and dedication shown by our beauty consultants reaffirm our commitment to excellence in the travel retail beauty sector. This event has not only enhanced product knowledge but also strengthened our community of beauty professionals.”
The seminar’s success under-scores Essence Corp’s dedication to continuous education and innova-tion in the luxury fragrance market. As the travel retail industry continues to rebound, events like these play a crucial role in maintaining high standards of customer service and product expertise.
For more information about Essence Corp and its initiatives, please visit www.essence-corp.com
