Flor de Caña partners with WEBB Banks in Caribbean & select Americas TR markets

Flor de Caña has announced that WEBB Banks will distribute its premium rum portfolio in the Caribbean and select travel retail in the Americas beginning in January 2022.

Rodrigo Bazan, Global Travel Retail Manager for Flor de Caña said, “We’re excited to be partnering with a company like WEBB Banks, whose extensive track record and deep knowledge of the region will be instrumental in helping us introduce new consumers to our wonderful portfolio of sustainably made, premium rums.”

WEBB Banks CEO Andy Consuegra added, “It’s a privilege to collaborate with Flor de Caña and welcome their distinct range of Fair Trade certified rums to WEBB Banks’ finely curated portfolio. We admire how Flor de Caña continually strives to create a high-quality product while being fully committed to having a positive social and environmental impact. WEBB Banks is proud to promote their philosophy of naturally distilled rum and we will be dedicated to driving growth for Flor de Caña throughout the Caribbean through our extensive distribution network.”

Enriched by an active volcano in Nicaragua, Flor de Caña is a Carbon Neutral and Fair Trade certified rum brand which naturally ages its rum in bourbon barrels for up to 30 years, without sugar or artificial ingredients. From an 1890 single family estate, Flor de Caña is one of the most awarded rums in the world, having been named “Global Rum Producer of the Year” by the International Wine and Spirit Competition in London in 2017.