Floral Street fragrances to launch in TR Americas with IBBI 

British fine fragrance brand Floral Street will expand its current distribution in the Americas, partnering with International Brand Builders to launch in the travel retail channel in Q4 2023. 

Floral Street is an independent, sustainable British brand “powered by flowers” and inspired by the diverse and vibrant London culture, explains company founder Michelle Feeney. 

Feeney is the global beauty pioneer with a 30+ year career known for her clean and conscious niche fragrances matched to the wearer’s mood. She says that as a “modern, future-focused company, it’s about well-being and how you feel as an individual.” 

The Floral Street fragrances are floral vegan and cruelty-free modernized eau de parfums blended by Robertet master perfumer and SVP Jerome Epinette, using responsibly sourced ingredients and containing 20% perfume oil.  

All packaging is reusable and recyclable, using an award-winning biodegradable pulp box that the company says is setting the eco-standard in fragrance. The fragrances are housed in recyclable glass bottles adorned with floral art. 

Floral Street has won more than 40 global awards for its niche fragrances that include its global best-selling Wonderland Peony, Arizona Bloom, Wild Vanilla Orchid and Ylang Yang Espresso. The company has also collaborated with the Van Gogh Museum, Amsterdam inspired by iconic masterworks such as Sunflower Pop.  

Floral Street also offers home fragrances and plant-based candles.  

For more information contact katherine@internationalbrandbuilders.com