Beauty tools were a huge draw at the inaugural edition of Cosmoprof North America in Miami earlier this year— especially German brand Geske, whose accessibly priced collection of high-tech, beautifully designed products were a center of attention. Geske has invested significantly in the Cosmoprof events since the brand launched two years ago, and it appears that the company is creating huge interest in the category, while significantly raising its visibility throughout the world.
With its holistic, innovative AI approach to managing consumers unique skin care needs, Geske German Beauty Tech says that it brings to life the efficiency and precision of G-Beauty through science- backed technology, ergonomic designs and the power of AI to create a range of multifunctional prestige beauty tech tools at an affordable price point ($8 to $100).
Since its debut at Cosmoprof in Las Vegas 2022, where the brand was awarded “Best Beauty Tech,” Geske has gone on to become “the most awarded beauty brand.” The first year alone it won “Most Innovative Product 2022” from Stamegna Retail Management in London, the NACDS TSE Award 2022 (USA) for “Best Product Personal Care / Health and Beauty Category” and the jury at the influential CES tech event marked Geske as THE pioneer in beauty tech and innovation. Elle magazine just named it the No. 1 Beauty
The products
Geske features 250 clinically tested and innovative skincare devices ranging from cleansing devices and dermal rollers to micro-needling and LED/light treatment devices, along with a collection of skincare products specially developed to pair with the devices to allow for the optimal skincare experience.
The devices help users curate personalized skincare routines tailored to their skin’s needs by pairing its tech-centric beauty devices with the free AI-powered app.
Users download the Geske German Beauty Tech app on Google Play or the Apple App Store for free. It is available in 131 countries and in 45 languages. They take a selfie and the personalized SmartAppGuided skincare AI algorithms scan their skin in a matter of seconds and present them with an accurate analysis that highlights the skin’s potential areas of improvement. You define what’s most important for you amongst 10 different skin goals.
Geske offers an unprecedented 15- year guarantee in addition to the standard local product warranty, and says that its devices are equipped with professional beauty technologies usually reserved for dermatologists and cosmetic salons, all at an average price of $49.95.
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The Geske message
So far this year, the brand has launched a star-studded Instagram campaign that stars such style icons as Paris Hilton, Megan Fos, Courtney Cox, Nina Dobrev, Romee Strijd, Toni Garrn, and Aida Domènech, among others. These stars are reaching millions of followers with the Geske story.
According to Geske, the beauty device market is currently valued at $75.30bn, and is expected to grow by 18.6% by 2030. The skincare industry is on the cusp of a spectacular growth curve, and Geske says that it is poised to spearhead that growth with life-changing beauty tech solutions available in 131+ countries.
Geske is currently launching in travel retail in the Americas. For information, contact astrid.steinhaeuser@geske.com
